Friday, 3 May 2013

Best SEO practices : Improving the structure of URL

Posted by ambarish kumar on 01:52 with 20 comments
 Here, I give you two URLs.
In both the above URLs, which one you find more easier to remember? Can you identify what the post content is with the second URL?

URLs are the first thing you see or type in a browser. Creating a descriptive URL helps in keeping your contents organized on one hand and friendly for those who want to link to your article on the other.

There are certain benefits of Using descriptive URLs.
  • With a descriptive and easy-to-remember URL, you provide an option to a visitor to remember it and visit you again. 
  • URLs are displayed in search engines and people searching a particular query usually see the URL before visiting a site/blog. With a meaningful URL, you are increasing your chances of Search Engine visits. 
  • If the URL contains relevant words instead of random digits and alphabets or some IDs, this provides users and search engines with more information about the page. 
How to select a better URL structure.
  •  Create URLs that are relevant to your page contents. People may guess what you have written by just reading it. 
  • Be short but use words to create one. Picking some words from the article itself and framing a better URL is a better idea. 
  • Put keywords in the URL itself. 
  • Avoid using /article1.html type URLs. 
  • Do not using too lengthy URL that it don't even fit in browser :P Being descriptive don't mean you put the whole summary of content in the URL itself. 
  • Use one URL for one article. Having different locators for the same article can be bit confusing.
How to create a custom URLs.
You can create a custom URL in blogger dashboard while creating a post.Usually the permalink or the URL of the post is taken from the title you use for your article. 

You can see that the URL is taken from the title by default. 
To change the URL according to your need and preference, click on custom permalink. Blogger will ask you to enter your choice and create the permalink accordingly as shown in the below picture. 

I have not worked with WordPress, so don't know the process for it. You may search it on web, or if you know it already, you can mail me the steps along with some snaps and I will provide a recognition to your support along with a link back to your blog. 

You may like to read the earlier chapters of Search Engine Optimization. 
Seo: search engine optimization Introduction. 
Learning seo: working with titles and metatags.



  1. how long url which is good in seo, if you know please inform
    thank you and always success for you

    1. Long URL means you can put some keywords in it. Keywords are what user type while searching. However, it should be as much long to cover up the whole address bar. Nice and accurate is what is important. Keeping a descriptive has the benefit that user will know about the content of the article by just having a glance on the title. You should read the above post again. its all their.

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