Friday, 3 May 2013

SEO Search Engine Optimization Introduction

Posted by ambarish kumar on 00:00 with 44 comments
What is SEO. 
SEO is Search Engine Optimization. It is a process in which by following certain practices, you may lead to better rankings in search engines. Getting on first page of Google is the most needed thing for a webmaster. Although, there is no particular way of getting onto first page of Google since it takes  a lots of factors into account, still by following certain optimization practices one can hope for better placements in Search Engines.

Is SEO really necessary? 
The answer is Yes! There are 100 billion (approximate) searches per month. Don't you want that
100k is for your blog? You may get a good amount of visitors through social media and other different marketing ways, but the problem with them is you need to spend your time consistently with them. With SEO, you do it once, and get paid for that for a long period of time.

SEO comes first in priority? 
No. Your content comes first. Writing for a Search Engine should not be the way of optimization. The ideal thing is write for your audience, and then apply different optimization policies in order to get in Search Engine results. Focusing too hard on Search Engine Optimization may lead to degradation of Quality of articles you write. Your final audience are users, not Search Engines. The only thing is its good to take the best step when you can. 

What is Organic search results? 
Organic search results is when you are listed in search engines (you of course refers to your website) naturally without paying to it. You must have seen paid results in Google Search Engine or Bing, but it don't counts to organic traffic. SEO affects only organic results. 

As you can see, "Ad related to adsense" category is the paid one. The second result is considered to be organically discovered and searched. SEO deals with the optimization for organic searches. 


Many webmasters considered it a waste. Is it? 
For them it may be. Depends on preferences and choices. If you are good at social media marketing and have a huge fan following there with tons of traffic from there, then perhaps you won't listen to Search Engine. However, if you are really looking forward for a long term investment in 'getting traffic', SEO is the thing for that. 

How to learn SEO practices. 
This article is the Introduction part dealing with the definitions only. In coming posts, I will share with you my knowledge and my SEO practices with you. There are thousands of articles already written and hundreds of e-books and you may even Google Search them. 

You may follow the blog to receive the upcoming posts about SEO.

Next Chapter: Working with Titles and Meta tags.

mb.

44 comments:

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