The question is "Is Social Media Marketing necessary for blog promotion"? The answer is not absolute but relative. It depends on the age of the blog, the contents, and the blogger himself. Social Media can drive you a lot of traffic if used in right way and consistently. You may have to spend daily time on it. But The problem with social media marketing is that you will get traffic only till you are actively posting your links and sharing them with others. The day you stop doing all, your visitors from these places start decreasing. Lets have a clear discussion about it.
- Social Media like Facebook, Google Plus, Twitter, and LinkedIn are the best way to earn visitors for a new created blog. For a fresh blog, less optimized for Search Engines, and with low Page Rank and Search Engine Rank, the chances for being discovered in a search Engine is less. So the chances of visitors are less. In these cases, Social Media may prove you a way to earn visitors and increase your page rank.
- Social Media provide a place to connect to a specific audience. Creating a page on 'Body building' will help you connect to the people who are interested in it. Thus, you may get some consistent visitors to your blog by Connecting to these peoples.
- Although it may be a source of traffic, but its requires an active participation. As long as you are active, you will get traffics. Thousands of crores of links are posted daily, and a lot of people are there to replace you and your blog. You need to be active on daily basis and that's require a huge time.
- Many pro Bloggers concentrate on Search Engine Optimization rather than social media marketing. SEO ensures that your blog is listed in better ranking on search engine and help you get consistent traffic without the need of any marketing and active participation.
Conclusion is, although Social Media does provide a platform for audience building, it must not be the only way of getting traffic. Along with Search Engine Optimization, Link building and Increasing content quality and quantity, Social media marketing provides a good way of socializing your blog in the people of you blog niche. However, you must not depend on Social Media solely.
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